Somabay is pleased to announce the opening of Good Days Boutique Hotel, a boutique escape which is ideal for guests seeking a personalised escape in Egypt’s Red Sea Riviera. Joining the destination’s world-class portfolio as its seventh hotel, Good Days Boutique Hotel brings a unique offering to the destination, with a focus on exclusivity and relaxation.

Transformative luxury resort Patina Maldives, Fari Islands has reimagined its Fari Studios as private sanctuaries of self-care with a trio of Reconnect, Recharge, Renew experiences especially attuned to solo travellers. Designed for conscious creatives and infused with soul-enriching experiences, the new retreats nurture connections with the inner self, nature and community – and with single occupancy rates available, guests can choose how they balance solitude with conviviality and connections.

Passionate sommelier Aleksandr Nakonechnyi joins the F&B team at Niyama Private Islands Maldives for a thrilling new chapter, as the entire resort experience is reimagined and its wining and dining made more tantalising than ever. Niyama Private Islands an award-winning luxury playground, it’s two lush islands giving you an abundance of choices to Chill or Play. Joining the team that brings dreams to life there is sommelier Aleksandr Nakonechnyi, passionate and knowledgeable about his craft.

Alaska Airlines is back in the desert as the official airline of Coachella and Stagecoach, returning center stage for one of the most anticipated cultural moments of the year. After a showstopping debut last year, featuring a can’t miss activation that pulled in thousands of festivalgoers, Alaska Airlines is raising the bar again with a bold, immersive experience designed exclusively for Coachella and Stagecoach.

TheLifeCo, the internationally recognized medical wellness and detox brand founded over two decades ago with flagship destinations in Turkey (Bodrum, Antalya, Uludağ), Egypt and Thailand, embarks on its next chapter: its foray into the Caribbean with TheLifeCo St. Lucia, a 100-key purpose-built physician-led longevity destination designed from the ground up around detox and transformation programs. Setting a new standard for wellness tourism, TheLifeCo St. Lucia reimagines the traditional Caribbean escape as a structured wellness retreat, where guests come not just to unwind, but to actively transform their health.

Warner Bros. Discovery Global Experiences, in collaboration with DC Studios, today announced Superman Experience: Defenders Unite, a brand-new walkthrough experience and live gameplay attraction, will launch on Superman Day – April 18, 2026 – at Stage 5 on the iconic Warner Bros. Studios lot. Presented by Warner Bros. Studio Tour Hollywood, Superman Experience offers guests the ability to unlock and hone their super powers, work as a team, and enjoy the illusion of flying alongside Superman through next-generation motion capture technology, active 3D glasses, and high-definition audio. Fans can visit SupermanExperience.com now to secure tickets.

Families searching for a Caribbean escape this summer have a new reason to book now: Divi Resorts is offering a Kids Stay & Eat Free promotion across its portfolio of award-winning resorts, giving parents the chance to create unforgettable memories without the hefty price tag. Available to book through April 29, 2026, for travel between May 2 and August 29, 2026, the deal allows one child to stay free per paying adult on all-inclusive or bed-and-breakfast stays using promo code KIDSSUMMER26.

Tambourine, the global leader in hotel marketing technology, today announced how its recently launched Tambourine One—an integrated website and booking engine platform built to simplify the path to booking and reduce costs—is transforming the way hotels personalize their websites by eliminating third-party pop-ups entirely. Tambourine One’s native website personalization, built directly into the platform, replaces the disruptive overlays that have long frustrated guests and diluted the hotel booking experience.

Trump Hotels introduces Never Settle Summer, limited-time experiences that redefine what a summer getaway can be—from the vibrant streets of New York to the legendary landscapes of Scotland. Available to book now for stays between May 1 through Sept. 7, 2026, this offering delivers upgraded accommodations, exclusive perks and unforgettable, one-of-a-kind experiences crafted for each destination. From sun-soaked poolside days and city adventures to championship golf and serene countryside escapes, Never Settle Summer is designed to push every getaway further—blending luxury, adventure and immersive experiences that let guests indulge more, explore more deeply and never settle.

VidantaWorld Voyages today announced the debut of ELEGANT, a luxurious ultra-yacht designed to deliver a more immersive, unhurried way to experience the Mediterranean – pairing extended time in iconic destinations with the space, elegance, and service standards of a world-class luxury resort.

ILTM Africa 2026 makes its anticipated return to the Norval Foundation in the Host City of Cape Town from 10–12 April, delivering its largest post-Covid edition to date. Uniting influential luxury suppliers and travel buyers from around the world, ILTM Africa 2026 presents a carefully curated programme designed to spark valuable business connections within a deeply immersive environment.

Wizz Air, Central and Eastern Europe’s leading airline, has been announced as the Official Airline Partner for the inaugural World Athletics Ultimate Championship, bringing its reach and momentum to one of the most exciting new events in global sport. Taking place from 11–13 September in Budapest, the groundbreaking championship will see Wizz Air play a central role in powering transportation logistics – helping the world’s best athletes arrive ready to compete at the highest level.

The global multi-day tour sector is entering a new era defined by a widening gap between growth-focused operators investing in technology and a large cohort of small, manual, or lifestyle businesses, according to The State of Multi-Day Tours, 2nd Edition, a new research report from Arival, conducted in partnership with TourRadar, kimkim and Lemax. The study, based on a survey of 569 operators and nearly 50 executive interviews, shows that while 70% of operators have growth ambitions, roughly one in three are either in maintenance mode or operate with a lifestyle mindset, prioritizing stability and experience quality over scale.  This divide is shaping everything from tech adoption to distribution strategy and profitability.

Aleph Hospitality, the largest independent hotel management company in the Middle East and Africa, has further strengthened its leadership team and operating platform through regional offices as it enters a new phase of accelerated growth. With more than 50 hotels in operation and over 30 properties in the pipeline across 23 countries and 39 cities, Aleph Hospitality continues to scale its capabilities to support owners and partners across the region. As part of this expansion, the company has appointed several senior leaders at its offices in Dubai and Casablanca.

As travel behaviors continue to evolve across the UAE, holidaymakers are placing greater value on simplicity, flexibility, and meaningful experiences. In response, Yas Island introduces “The Answer is Yas”, a refreshed approach that redefines the family getaway.

Discover 5 travel spots where history still feels immediate – a student guide to the world’s most fascinating historical destinations that change how you see everything.

Centara Hotels & Resorts, Thailand’s leading hotel operator, announced a strategic joint venture with PTT Oil and Retail Business Public Company Limited (OR) to launch a new budget hotel brand, marking a significant milestone in the company’s continued growth and expansion into new market segments. Through this partnership, Centara and OR will develop a network of budget hotels located adjacent to PTT Station service complexes, creating a convenient and accessible accommodation option for modern travellers. The collaboration combines Centara’s hospitality expertise with OR’s extensive nationwide network of service stations and lifestyle retail spaces.

Radisson Hotel Group has reached a significant milestone in Africa, with more than 100 hotels across the continent in operation and under development. Radisson Blu continues to anchor the legacy footprint. At the same time, the Radisson brand is the fastest riser, supported by a strong conversion engine and a concrete pipeline that continues to translate into openings. Building on this momentum, the Group has signed over 15 new hotels and roughly 2,500 rooms in the last 12 months, including new market entries in the Democratic Republic of Congo and Zimbabwe.

Club Travalia continues to grow its curated All-Inclusive Resort Collection with the addition of four highly sought-after resorts across Mexico, the Dominican Republic, and Jamaica. These new additions reflect the Club’s ongoing commitment to offering members flexible, experience-driven vacations in destinations that consistently deliver value, comfort, and memorable stays.

In a town built on storytelling, Key West has found a new way to carry one of its most iconic legacies forward. Just a Few Friends Key West, taking place September 3–7, 2026, has quickly evolved from a local grassroots tribute into a national pilgrimage for those drawn to the lifestyle Jimmy Buffett made famous. More than a festival, the five-day Labor Day weekend celebrating the life, legacy, and lore of Key West’s favorite son transforms the entire island into a stage, featuring free performances by CMA winners, Grammy-nominated songwriters, and legendary Coral Reefers.